A single donation can address an immediate need. A sustained partnership can help an organization continue serving people over time. Roy Peires, founder of the IDILIQ Group and the IDILIQ Foundation on the Costa del Sol in Spain, has supported charitable organizations through relationships that extend beyond individual contributions.
Since establishing the IDILIQ Group in the 1980s, Roy Peires has connected hospitality resources with long-term community involvement. This approach can be seen across partnerships involving disability services, palliative care, education, family welfare, and accommodation for people facing difficult circumstances.
Why Duration Matters in Charitable Support
Charitable organizations often rely on continuing support to maintain services, plan activities, and respond to changing community needs. One-time donations can be valuable, but recurring involvement gives organizations a more stable relationship with supporters.
Roy Peires’ long-term partnership approach is reflected in the work of the IDILIQ Foundation. Rather than focusing on a single type of contribution, the Foundation has supported organizations through funding, facilities, equipment, accommodation, transport, and materials.
The relationship with ADIMI provides one example. ADIMI is the only private nonprofit organization in Mijas dedicated to defending the rights, inclusion, and quality of life of people with cognitive and developmental disabilities.
The IDILIQ Foundation funded the construction of the F. Cruz Dias-ADIMI Care Centre at a total cost of €1,600,000. The two-floor facility includes early care services, a day and occupational centre, a residential unit for individuals with severe conditions, physiotherapy and psychotherapy consultation rooms, three dining rooms, and gardens. It currently provides treatment and support to more than 500 people.
Roy Peires and the Post-Construction Commitment
Funding a facility is one part of a charitable relationship. Continuing to support the organization after construction helps the services inside that facility remain available.
Following completion of the F. Cruz Dias-ADIMI Care Centre, the IDILIQ Foundation continued contributing through materials collection campaigns and direct financial support. This ongoing involvement has helped ADIMI maintain its work from a permanent base in Mijas.
The support associated with Roy Peires also extends to Cudeca, a palliative care provider on the Costa del Sol. Cudeca delivers free specialized care to patients in the advanced stages of terminal illness and provides assistance to their families.
The IDILIQ Group donated the reception area of Cudeca’s hospice and provided a vehicle for the Home Care team’s patient visits. The group also sponsors the annual Cudeca Walkathon and donates furniture and goods to Cudeca’s charity shops. These contributions address different needs within the same continuing partnership.
Twenty Years of Support: The Christel House Partnership
The group’s relationship with Christel House provides another example of continuity. For more than two decades, Roy Peires has maintained support for the international charity, which develops schools and educational opportunities for children in severely under-resourced communities.
The length of the relationship distinguishes it from a short-term campaign. Continuing support allows the partnership to remain active across changing circumstances and reinforces the role of education within the IDILIQ Foundation’s wider charitable portfolio.
Christel House focuses on helping children gain access to education and greater long-term opportunity. The organization’s work also extends the group’s charitable involvement beyond the Costa del Sol and into international communities.
Consistency Across the Full Portfolio
The pattern of recurring support is also visible across other charitable relationships. The IDILIQ Foundation contributes annually to the Asociación Española Contra el Cáncer breast cancer campaign in Málaga.
The Foundation has supported Afesol through furniture donations, volunteer participation in a community walk, and the outfitting of Afesol’s Day Centre in Mijas. It has also donated computer equipment and classroom materials to Fuensocial, which serves people with disabilities.
Support for Los Ángeles Malagueños de la Noche includes funding 500 Christmas Eve meals each year. Together, these initiatives show how recurring contributions can take different forms according to the needs of each organization.
Kind Holidays applies the same principle through hospitality accommodation. Launched by the IDILIQ Group in 2012, the programme provides free stays at IDILIQ Hotels & Resorts to families experiencing serious hardship.
The programme began with Give Us Time, which arranges respite breaks for military personnel and their families. From 2016, Kind Holidays expanded to include organizations supporting seriously ill and terminally ill children, bereavement charities, children’s hospices, and the Carers Trust.
After operations were suspended during the COVID-19 shutdown, Kind Holidays resumed in 2022. The programme has now provided free accommodation to more than 2,300 people through more than a dozen charity partners.
The cumulative reach of the programme reflects continued participation over time. It also shows how the charitable work supported by Roy Peires can use existing hospitality resources to provide practical assistance to families.
Roy Peires on Building a Sector-Wide Model
The IDILIQ Foundation has also developed a replicable operational guide for hospitality businesses interested in creating programmes based on the Kind Holidays model. The guide gives other operators a framework for considering how available accommodation can support charitable partners.
Roy Peires’ sector-wide hospitality model connects long-term charitable involvement with resources already present within the travel and hospitality industry. Hotels and other operators can adapt the general principle according to their own properties, capacity, and community relationships.
This broader approach does not depend on a single form of giving. Accommodation, equipment, transport, facilities, and recurring financial support can each contribute to a durable charitable relationship.
Across ADIMI, Cudeca, Christel House, Kind Holidays, and other partnerships, the consistent feature is continuity. The form of assistance changes, but the relationship remains focused on practical needs and sustained community involvement.
About Roy Peires
Roy Peires is the founder of the IDILIQ Group and the IDILIQ Foundation, with decades of experience in hospitality development, resort management, and charitable programme leadership. Based on the Costa del Sol in Spain, the work includes hospitality operations, community investment, disability services, palliative care, education, and family welfare. Readers can discover more about Roy Peires through the appropriate owned property.
